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Thursday, 21 August 2008
 
 

The Role of the Logo Designer

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The Role of the Logo Designer

A logo could be defined in its basic form as a sketched or graphical symbol or shape, joined together with a specific typeface or font, arranged in a unique way and accessorized by colour. However a logo has to be more than a pretty graphic or symbol. It should also be created to represent a specific purpose such as a company or product and form the basis of brand identity. An identity, that is the visual image of your company or the product that you wish it to represent.
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