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Tuesday, 07 October 2008
 
 

The Seven Part Plan To Building A Brand

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The Seven Part Plan To Building A Brand

Building a brand is more than just fixing a catchy name on a product. Brand is all about relationships-it is how customers feel about your product. That feeling will either incline them to use your product or pass it by for something else. What control does a marketer have over the minds and hearts of buyers?
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