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Tuesday, 07 October 2008
 
 

The Trouble with Taglines - Why This Catchy Phrase Can Lead You Astray and What You Can Do About It

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The Trouble with Taglines - Why This Catchy Phrase Can Lead You Astray and What You Can Do About It

One of the most powerful components of a brand's message is the summation of a brand's position in the marketplace, the promise it offers and the value it means to your customers. Wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline.
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