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Friday, 16 May 2008
 
 

The Value of Branding

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The Value of Branding

I started my career in marketing working in brand management on the Heinz Ketchup business. Working on a brand that was a household name and that had over a 50% market share provided me with an appreciation of the value of a strong brand. In the direct response industry, many marketers overlook the power of branding and the value it can create for your company.
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