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To Blog or Not to Blog, a Question of Branding

Wednesday, 09 July 2008

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To Blog or Not to Blog, a Question of Branding

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To Blog or Not to Blog, a Question of Branding

So - to blog or not to blog, that is the question. One thing is clear - more and more companies, including Sun Microsystems, General Motors, and Boeing, are using blogs, and it would be a mistake to dismiss this potentially powerful marketing and communications tool without carefully considering both sides of the issue.
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