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Wednesday, 09 July 2008
 
 

Today's Killer Marketing Skill

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Today's Killer Marketing Skill

As brand owners and agency partners we tend to devote a disproportionate amount of our energies and budgets to the definition and communication of the first half of this description, the 'promise'. Whether the reality of purchase, consumption and after sales service lives up to the expectations we have created through our strategy and marketing communications isn't really our primary concern, is it? Well, it should be!
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