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Friday, 29 August 2008
 
 

Unique Selling Proposition - The Crux of Your Personal Brand

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Unique Selling Proposition - The Crux of Your Personal Brand

The ability to curl a football above or around a wall of players or placing a clinical pass to a team mate has come to be associated with David Beckham so much so that references are made to BECKHAM PASS and BECKHAM FREE KICK. These have come to be regarded as part of David Beckham's UNIQUE SELLING PROPOSITION (USP). Personal branding is built on self-discovery, connects on unique associations, succeeds on delivery and is sustained on consistency and perpetual evolution. You must discover and continually project your Unique Selling Proposition (USP).
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