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Friday, 25 July 2008
 
 

Viral Marketing - Impacting Established Brands

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Viral Marketing - Impacting Established Brands

In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns. As there can be no assurances with each viral project, executives do not have the 'usual' facts and figures to make a well-informed and substantiated decision. By its very nature a viral project must be unlike anything that has been done before.
Read more at: http://ezinearticles.com/?Viral-Marketing---Impacting-Established-Brands&id=349891.
 
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