Wag the Tagline - The Rhetoric of Brand Messaging |
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This article analyzes 21 different rhetorical gambits and literary devices and how they can be used to make your slogans more artful, clever, pleasurable, and effective. The article posits the belief that the ultimate suitability or appropriateness of a slogan is determined by the extent to which its message is clear, consistent, and compelling, and whether it is integral to one's marketing objectives and overall brand strategy. Read more at: http://ezinearticles.com/?Wag-the-Tagline---The-Rhetoric-of-Brand-Messaging&id=547127. |
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