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Wednesday, 09 July 2008
 
 

When Franchise Brand Comes Under Fire

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When Franchise Brand Comes Under Fire

As the founder of a Franchise Company, I can tell you that a positive brand image is paramount to survival. Not only to selling the franchise outlets, but to keeping customers happy and coming back for the product at all your outlets, stores and franchisee locations. A franchisor must guard their brand with vengeance and be prepared to fight when and if it comes under fire. I would like to take this opportunity to advise that you read the following book to help assist you in your on-going education in this matter...
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