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Wednesday, 09 July 2008
 
 

Wine Brands - The Marketing Power of Multiple Personalities in the Wine Industry

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Wine Brands - The Marketing Power of Multiple Personalities in the Wine Industry

This articles explains how wineries and other producers of alcoholic beverages can use multiple brand names to create new markets for their products without cannibalizing existing markets. It provides the nuts and bolts on how a winery can create those multiple brands, brand names and even winery names to capture more of the market.
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