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Would You Hire Picasso as Your Company's Graphic Designer? Not If You're a Shrewd Business Owner

Friday, 25 July 2008

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Would You Hire Picasso as Your Company's Graphic Designer? Not If You're a Shrewd Business Owner

Also read:
Brand Marketing - 5 tips to becoming unforgettable
Seven Keys to Building Your Personal Brand
A Right Media Mix Can Make The Difference
Keeping Constant Market Contact to Strengthen Your Brand
Most Brands Don't Start by Being Engineered, They Start With a Product
You Cannot Buy Differentiation
A Quick Consumer Guide to Buying Custom Logo Products
Sleight of Brand
Name Game
Attacking Your Brand's Audience From a Grassroots Level - ROI - One Person at a Time
Successful Brands Don't Just Happen, They're Built
Opening a Dollar Store - Let Potential Customers Know You are There!
Choose the Right Logo Design for Your Company
Real Estate Logos - 7 Important Facts You Should Know
The Secret of Strong Brands
So What the Heck is a Slogan, Anyway?
Your Firm Has a Story to Tell - It's Your Job to Sell It!
Construction Logos - What Makes an Effective Custom Design?
Words and Meaning - What makes Company Slogans Powerful?
Steal From The Market Leader
Make A Name For Yourself, Or Someone Else Will
Emotional Branding - Hope in a Jar
Personalized Corporate Gifts - Create Your Personalized Corporate Branding
The Importance of Brand Strategy
Logo - The Power To Drive A Brand
Your Name, The Next Brand
Branding - Who Cares?
8 Secrets To Boost Your Brand - And Your Sales
Using Promotional Products & Branded Items To Get Your Organisation Noticed
Corporate Gifts Offer Great ROI
Build Your Business Brand for Success
Can A Website Help Grow Your Brand? - Part 1
Living Your Brand on the Web - Part 1
Why You Need A Website Gestalt
Keep Your Brand, Your Legacy, and Your Income Growing Long After You're Gone
Choosing A Good Name For Your Product or Service
Definition of Branding

Would You Hire Picasso as Your Company's Graphic Designer? Not If You're a Shrewd Business Owner

From talking with business owners, both clients and non-clients, I've found that more than any other reason, business hire graphic designers to grow their business, make them more successful and MAKE THEM MORE MONEY. That's not what art does, that's not what Picasso does - so as a business owner, maybe you shouldn't hire Picasso for your graphic and web design.
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