You Have A Marketing Tool |
While recent excitement surrounding the marketing value of blogs and podcasts is certainly justified, the truth is that many companies still haven't tapped into the potential of the granddaddy of electronic marketing: email. Despite the ubiquity of email as a communications medium, some continue to regard email marketing with indifference or doubt, particularly in business-to-business circles. A business decision-maker, many argue, is not going to open an email, then rush to a Web site to purchase a good or service. That may be true. However, email marketing isn't always about making a sale. More often, it is about building a relationship that will lead to making a sale.
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