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Wednesday, 09 July 2008
 
 

Buy-In: What Is It? And Why Is It Important?

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Buy-In: What Is It? And Why Is It Important?

Buy-in is sought when an adjustment - often for logical, necessary, or profitable reasons - is required within the status quo. It can be a mission statement change, or a new software solution, a new team member, or a new initiative, for example. While the impetus for the change may differ, plans for implementation seem to be predicated on the basic belief that buy-in can be achieved, and a new set of actions agreed upon and carried out, once a logical, congruent case is made for the requested change.
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