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Saturday, 26 July 2008
 
 

Is Your Customer Experience Like a Rollercoaster Ride?

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Is Your Customer Experience Like a Rollercoaster Ride?

Business to business (B2B) companies can achieve the benefits of a strong customer experience in customer loyalty, buying preferences, and referrals to other customers. However, B2B companies must go above and beyond doing the minimum to meet the customer's transactional needs. B2B companies often stumble when they fail to align their customer facing operations and people with the customer experience promised by the company.
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