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Saturday, 26 July 2008
 
 

Add Value First, Reap Value Later

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Add Value First, Reap Value Later

I was teaching about customer intimacy and loyalty when one participant asked, 'What if your competitor has already built a close relationship with a customer, and you want to get inside?' I replied, 'Add value first. You will reap value later.' How can you help prospective customers right now - even before they become your paying customers?
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