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Sunday, 07 September 2008
 
 

Are You Creating Raving Fans?

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Are You Creating Raving Fans?

Customer service is a key opportunity for most businesses in today's marketplace to add and keep more customers as well as increase the bottom-line. Unfortunately, today's customers have been forced to accept poor customer service as many companies have cut back on customer care in order to compete on price and profitability. This decision is hurting top and bottom-line results. I recently picked up a copy of "Raving Fans", a Ken Blanchard and Sheldon Bowles book which is a simple-to-read and to-the-point book on handling external customer service. They do a great job of bringing together leading business concepts and creative story lines to effectively illustrate how to create outstanding customer service.
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