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CorporateSpeak - Your Business is Important To Us, and Other Orwellianisms

Saturday, 26 July 2008

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CorporateSpeak - Your Business is Important To Us, and Other Orwellianisms

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CorporateSpeak - Your Business is Important To Us, and Other Orwellianisms

If you take a close look at corporate rhetoric these days you can easily conclude that we live in an Orwellian time when it comes to customer treatment. You remember George Orwell, author of "1984," a cautionary tale about a totalitarian society where great banners and giant flat-screen TV's were everywhere, touting expressions such as: WAR IS PEACE! HATE IS LOVE! Today's corporations are beaming out similar oxymorons. Here is a sampling, along with their actual meanings in parentheses, offers this CNBC expert commentator, top speaker, and best-selling author of 12 books, including MONITORING, MEASURING & MANAGING CUSTOMER SERVICE.
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