Customer Feedback Management: Do Companies Want You to Leave Customer Feedback? |
The internet is fast becoming a popular place to buy and sell goods. Record numbers of consumers are buying and selling products on the internet. Because of the sheer volume of transactions, there is an ever increasing risk of scams and abuse.
Research shows that online shoppers and surfers have a very short span of attention, after all the internet is all about getting targeted information, fast. Because of this, purchasers of goods and services need to be able to identify quality suppliers in an instant.
The internet is full of weblogs and forums, but reading through many of them can seem like a chore in itself. Content and feedback must be organised, relevant and targeted in order to be useful.
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