Customer Loyalty Is Not For Sale! |
Customer incentives tend to create a certain amount of repeat business and brand preference. But these outcomes, valuable as they can be to all parties, are utterly temporary and are not to be confused with LOYALTY.
In fact, I contend that THE LESS WE GIVE TO CUSTOMERS by way of extrinsic, cash-types of awards, THE MORE LOYAL THEY'LL BE, says this top speaker, CNBC commentator, and best-selling author of 12 books, including MONITORING, MEASURIING & MANAGING CUSTOMER SERVICE.
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