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Saturday, 26 July 2008
 
 

Customer Satisfaction Insight: The Uglier The Car, The More Reliable It Is!

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Customer Satisfaction Insight: The Uglier The Car, The More Reliable It Is!

I was just reading an interesting article that maintains that initial customer satisfaction with cars is positively correlated with their long-term dependability. Topping the article were photos of some reliable cars: the Buick Century, Toyota Echo and Acura CL., which are no longer made, by the way. If you study these pictures you'll notice something dramatic: All three models are ugly.
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