Customer Service in Chicago: Give The Lady What She Wants! |
Marshall Field's, the trendsetting, always fashionable icon of customer service in retailing, is about to become history in downtown Chicago.
Macy's, its owner, is renaming the store after itself.
With the closing of Field's another bright chapter in the history of customer service is also coming to an end.
Field's was known for carrying special merchandise, for being a place where patrons could meet for lunch, and for marketing savvy.
It was so embedded into the popular lore that Chicagoans made Marshall Field, its founder, an icon of accomplishment, and a symbol of business success.
My father used to tell the story about how he was accepted to a prestigious military college, but his dad wasn't keen on the idea of his going.
Grandpa reduced his concern about his son's future to a pithy question:
"Would you rather be a Field Marshal or a Marshall Field?"
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