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Customer Service Speaker Says: Premium Coffee Is Worth The Extra Cost

Saturday, 06 September 2008

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Customer Service Speaker Says: Premium Coffee Is Worth The Extra Cost

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Customer Service Speaker Says: Premium Coffee Is Worth The Extra Cost

Regularly, I purchase about 18 ounces of a decent French Roast coffee at a specialty retailer for about $11. By comparison, 12 ounces of French Roast at Starbucks or Peet's will set me back approximately the amount, so they're 50% more costly, right? That's how it appears, but I've been doing informal measurements and I can tell you they seem to cost exactly the same amount, given the actual quantity of drinkable brew that they yield, says Dr. Gary S. Goodman, President of Customersatisfaction.com, top speaker, seminar producer, and Fortune 1000 consultant.
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