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Dear Customer - Welcome to Our Frequent Punishment Program!

Tuesday, 13 May 2008

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Dear Customer - Welcome to Our Frequent Punishment Program!

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Dear Customer - Welcome to Our Frequent Punishment Program!

Rewarding your customers can be a brilliant way to stimulate repeat business and frequent flyer programs did exactly that, in their inception. But now, it's a different story, according to this CNBC commentator, top speaker, and best-selling author of 12 books, including MONITORING, MEASURING & MANAGING CUSTOMER SERVICE. Companies don't understand that disappointed customers, former rewardees that have been shorted, will respond in kind and punish the companies that withhold rewards.
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