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Friday, 16 May 2008
 
 

Don't Sucker Punch Your Customers in the Face: Profiting from Customer Satisfaction

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Don't Sucker Punch Your Customers in the Face: Profiting from Customer Satisfaction

Archaic and customer-unfriendly customer service policies still thrive in the retil world. With retail sales continually on the decline, the companies who abandon the "sucker punch your customers" mentality will emerge victorious (and wildly profitable). It's time to stop looking at the bottom-line at the per-transaction level, and time to start focusing on what the lifetime business of a customer (and their referral business) is worth. This article addresses some do's and don'ts to get your business headed in the right path towards profitably through happy customers.
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