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Wednesday, 09 July 2008
 
 

Essential Elements of Crafting Your Sales and Service Value Promises

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Essential Elements of Crafting Your Sales and Service Value Promises

A sales value promise comprises everything you communicate to your customer prior to their purchase of your product or service. Likewise, a service value promise comprises everything you convey to your customer after their purchase. These promises tell your customers how they should do business with you in order to get what they want in the way of value (competitive pricing, customized service, complete integrity in information provided, a quick and efficient sales process, etc). Customers want to know what to expect from you and what you expect from them.
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