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Sunday, 07 September 2008
 
 

Forget Satisfaction and Loyalty! What I Really Learnt on a Trip to Disney World

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Forget Satisfaction and Loyalty! What I Really Learnt on a Trip to Disney World

This trip was a combination of work and research. I had been invited to speak at the SOCAP Symposium which was being held in the Disney World Swan Hotel, Orlando. And what a fantastic experience this was. his was my very first opportunity to speak to an American audience. And, given my mission statement for The WOW! Awards, this was a real peak in my career.
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