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Monday, 12 May 2008
 
 

Foundations of Customer Satisfaction and Loyalty

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Foundations of Customer Satisfaction and Loyalty

Everyone in your organization is involved with customer service and satisfaction, even those who do not come into direct contact with customers. For any organization, satisfying customers consists of a series of steps in numerous processes in which all employees are involved. Without a clear understanding of these processes, their interrelationships, and why they exist, this intricate "web of service" can become snarled and inadvertently create a less-than-satisfying experience for the external customer. This cross-functional approach to rendering consistently outstanding customer service must be intentionally managed.
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