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Thursday, 24 July 2008
 
 

Great Products Aren't Enough - Your Customers Need More

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Great Products Aren't Enough - Your Customers Need More

If you sell commodities in the marketplace, you run a special risk. More than any purveyor of services or customized solutions, you can be lulled into forgetting that good products aren't everything. Your customers' needs and desires can change overnight-and if you're not listening, your competitors will be glad to.
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