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Saturday, 17 May 2008
 
 

In For a Penny In For a Pound - Customer Loyalty In the Consumer Age

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In For a Penny In For a Pound - Customer Loyalty In the Consumer Age

Everybody likes something for nothing, be it a buy-one-get-one-free deal, complimentary massage or a business lunch. It is always that little bit more enjoyable when one of life's little pleasures comes gratis.
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