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Saturday, 26 July 2008
 
 

Is Your Survey Worth My Time?

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Is Your Survey Worth My Time?

A manufacturer complains that his customers rarely return the satisfaction surveys he sends out. A leading resort gets back just 30% of the comment cards left for guests inside their fancy rooms. One government agency had a response rate of only 6% when they sent out an 11-page survey. What's going on here? Why is the...
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