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Saturday, 26 July 2008
 
 

Keeping Your Offerings Easy to Use (Part 1)

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Keeping Your Offerings Easy to Use (Part 1)

To compete successfully today, we need to remove headaches from products and services. Various marketing surveys indicate that consumers want simpler products with fewer features and shorter learning curves. Without easy-to-use products and services, it's hard to attract loyal customers. This article, the first in a series, takes a look at two of the factors - simplicity and built-in guidance - that contribute greatly to customer satisfaction.
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