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Wednesday, 09 July 2008
 
 

Money - What Money Means To You And Your Customers

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Money - What Money Means To You And Your Customers

The ultimate aim of consumer research is to encourage people to spend money on your particular product or series of products. Therefore it is important to understand how people feel about money and to look at differences in spending patterns. In modern civilization, goods or services are traded in the exchange of money in the form of coins, notes, cheques and credit cards. You should note that money means different things to different people. Here are 7 factors that determine the relationship between your customer and their attitudes towards money.
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