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Saturday, 26 July 2008
 
 

More Than a Guarantee

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More Than a Guarantee

A guarantee of satisfaction can be an absolutely fantastic loyalty builder, whether yours is a consumer-oriented company or it sells to other businesses. But it can also be an instant turn off if it's wordy or difficult to understand. Whatever you choose to guarantee - personal satisfaction, quality or both - keep in mind that before offering any guarantee it should be reviewed by your attorney because it will have legal implications.
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