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Quick-Service and the Ritz - Separated at Birth?

Wednesday, 09 July 2008

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Quick-Service and the Ritz - Separated at Birth?

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Quick-Service and the Ritz - Separated at Birth?

Horst Schultze, formerly of the Ritz Carlton, recently spoke at Dine America. He noted three keys to guest loyalty: timeliness, defect-free, and service. Ritz Carlton created their legacy based on these three principles - they charge higher prices for that legacy and guests continue to rave about them. Looking into our industry, drive-thru or dine-in, the same legacy can be created using similar components: speed, accuracy, and hospitality.
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