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Friday, 25 July 2008
 
 

To Be - (Customer-Focused) or Not to Be - What a Question

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To Be - (Customer-Focused) or Not to Be - What a Question

This is the first in a series of short articles about understanding why customer focus is strategically important, what it means to be truly customer-focused and how to create or improve customer focus in your organization. This article presents a simple business case for the strategic importance of creating greater customer focus.
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