Top Customer Service Speaker Says: Beware of Aversive Conditioning in Customer Service! |
One of the subliminal techniques sellers use to hoodwink customers into buying more expensive products and accepting second-class treatment is the use of subtle aversive conditioning, says Dr. Gary S. Goodman, President of Customersatisfaction.com, top speaker, best-selling author, and Fortune 1000 consultant. If you've ever left a transaction feeling compromised, slighted, or even moderately insulted or unappreciated, you may have been a victim of this tactic, says this popular radio and TV commentator and author of MONITORING, MEASURING & MANAGING CUSTOMER SERVICE, published by Jossey-Bass/John Wiley.
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