Top Customer Service Speaker Says: You Revoke Customer Entitlements at Your Peril |
If a customer is used to VIP treatment, receiving a perk, year after year, such as attending a nice event, it becomes part of his routine, like a family outing, and it's something he counts on.
In this article, Dr. Gary S. Goodman, President of Customersatisfaction.com, best-selling author, top speaker and consultant writes from personal experience to show just how damaging and costly it is to delete customer entitlements.
|