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Wednesday, 09 July 2008
 
 

What Is One Customer Really Worth To Your Small Business?

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What Is One Customer Really Worth To Your Small Business?

Every small business owner and manager needs to know this number. You need to place an annual or lifetime value on each customer who buys your product or service. Here is an example of what I am talking about: Some years ago a burger restaurant placed a $100 coupon ad in a newspaper for whom I worked.
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