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Saturday, 26 July 2008
 
 

3 Ways to Make Direct Mail More Effective

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3 Ways to Make Direct Mail More Effective

How well a direct mail program performs depends on the chemistry of three elements-format, offer, and list-and whether or not the program has been designed with enough frequency and follow-up triggers built in. This article offers advice on those three elements and how to leverage those to execute a more successful direct mail campaign.
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