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Friday, 25 July 2008
 
 

B2 - Beauty of Benchmarks

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B2 - Beauty of Benchmarks

"We'll know where we are when we get where we're going" has long been the operating philosophy of marketing departments. So it's no wonder that in a process and metrics driven environment, CMOs are routinely fired after just 23 months on the job.
Read more at: http://ezinearticles.com/?B2---Beauty-of-Benchmarks&id=507676.
 
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