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Saturday, 26 July 2008
 
 

Copywriting is Not Archery: Taking Aim at the Hidden Heart of Your Prospect

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Copywriting is Not Archery: Taking Aim at the Hidden Heart of Your Prospect

Good copywriting is a hunt for the ever-changing heart of your prospect - not the simple techniques of aiming at a visible and stationary target. You must understand what your prospects want most.
Read more at: http://ezinearticles.com/?Copywriting-is-Not-Archery:-Taking-Aim-at-the-Hidden-Heart-of-Your-Prospect&id=339302.
 
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