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Wednesday, 09 July 2008
 
 

Creative Direct Mail Tips #2 - Database Creation, Cleanup and Marketing

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Creative Direct Mail Tips #2 - Database Creation, Cleanup and Marketing

Using your database to its full potential when creating a direct mail campaign can make the difference between a lack-luster piece that is thrown out without reading, or a piece that stays around and is read, reread and passed along. You database is a gold mine. But how do you use the information you have to increase sales?
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