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Friday, 25 July 2008
 
 

Customer-Centric Information Architecture For Efficient Customer Insight

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Customer-Centric Information Architecture For Efficient Customer Insight

Traditionally, many large service businesses, have focused narrowly on direct operational needs like order handling & invoicing, when designing their information architecture. This way they have developed account-centric data structures. Having realized the paramount need to develop Customer insight, Businesses have started reorganizing their information architecture and gradually developing their Customer-centric information assets.
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