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Saturday, 30 August 2008
 
 

Direct Mail Makes A Comeback

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Direct Mail Makes A Comeback

Direct mail is surging again as a marketing tool, because executives are demanding more ROI accountability. Compared with other marketing methods, direct mail reaches far more targets and yields better results in many cases. It has certainly reestablished itself in the marketing mix, after losing out temporarily to email, which suffers from smaller databases and delivery problems.
Read more at: http://ezinearticles.com/?Direct-Mail-Makes-A-Comeback&id=516363.
 
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