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Friday, 25 July 2008
 
 

Direct Marketing Services

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Direct Marketing Services

When talking about direct marketing services, the product has a very special position, as it constitutes the most substantive element in any marketing offer. A good product is the number one weapon in the marketing man's arsenal. Almost everything that we come across in our daily life is a product. All of them have some utility behind them; all of them cater to and satisfy the needs of some people. So, in simple terms, we can define a product as a "need satisfying entity."
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