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Friday, 16 May 2008
 
 

Direct Response Marketing, Yesterday and Today

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Direct Response Marketing, Yesterday and Today

Back in the fifties, I read an ad in a Superman comic book about a 90 pound weakling who wasn't strong enough to defend himself against a muscle bound bully. He decided he would change that and become so strong no bully could bother him. The ad said if I sent him a dime, he would teach me how so I sent Charles Atlas my dime.
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