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Saturday, 26 July 2008
 
 

Direct Sales VS Human Sandwich Signs?

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Direct Sales VS Human Sandwich Signs?

Which is better to stick a college student out side of your business wearing a silly sandwich sign or sending out direct mail marketing pieces to all the residents within a 10-mile radius of your store? Sounds like a funny question indeed, and yet this was a question asked by a marketing student in a marketing class where I gave a speech.
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