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Saturday, 26 July 2008
 
 

Donation Thank-You Letter Mistakes To Avoid In Direct Mail Fundraising

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Donation Thank-You Letter Mistakes To Avoid In Direct Mail Fundraising

I once had a friend who used to bid me farewell by exclaiming, "Up 'yer kilt!" Where Jock is today and how many pals he still has I cannot tell. But his original and startling phrase reminds me of a vital truth in direct mail fundraising: How you thank your donors and how your donors hear you thank them can be two different things.
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