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Friday, 16 May 2008
 
 

Email Marketing For Franchised Restaurants - A Design For Franchisor And Franchisee Success

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Email Marketing For Franchised Restaurants - A Design For Franchisor And Franchisee Success

Restaurant franchise organizations have struggled with how to effectively take advantage of email marketing to promote their businesses. Creating organization wide email campaigns that all of the franchisees can agree upon has tended to produce customer email messages long on content and short on bottom line results. Designing in the following capabilities into your email marketing system allows franchisers to build their brand and franchisees to develop strong local customer relationships.
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